The Problem and Solution.
In the vast market of sports and energy drinks most are advertised as performance enhancing or health improving in nature. However a quick comparison of various brands and it is soon discovered that they are not so much miraculous as they are well marketed. The fact is, these caffeinated syrups do little more than over excite the nervous system and cause an inevitable crash after consumption. Unfortunately for too long, the consumer has had to suffer from an over abundance of highly processed, sugar laden, sports/energy drinks. The lineup of ingredients in these so called performance enhancing "supplements" plays like a bad detective story. In each drink, the usual suspects are rounded up (sugar, sucrose syrup, high fructose corn syrup, caffeine, artificial sweeteners/colors/stimulants, etc.) and yet each product claims "magical" performance enhancing benefits. The obvious problem is that if each drink is made with the same unhealthy ingredients, what real health benefits are there going to be? In all actuality a company can say all they want about their sugary caffeine water but I can make the same claim for a cup of stale coffee and we would both be on similar nutritional grounds (rim shot).